Job Description

Director of Digital Media

Job Summary

We are seeking a Director of Digital Media to lead the strategy, execution, and performance optimization across multiple social media channels. This role is responsible for growing audience, engagement, and brand awareness across platforms.

Responsibilities

• Manage and grow the brand's presence across platforms such as Instagram, Facebook, X, and YouTube
• Develop and schedule content calendars aligned with brand strategy and campaign timelines
• Analyze performance metrics and platform trends to inform strategy and content adjustments
• Collaborate with creative and marketing teams to produce engaging multimedia content
• Monitor social conversations and respond to comments, messages, and brand mentions
• Oversee platform-specific community management and engagement strategies
• Manage paid social campaigns including targeting, budgeting, and reporting
• Stay up to date on social media trends, platform updates, and best practices

Qualifications

• Strong understanding of platform algorithms, analytics, and engagement strategies
• Ability to interpret data and create performance reports
• Excellent writing, editing, and communication skills
• Strong organizational skills and attention to detail
• Ability to work independently and meet deadlines in a fast-paced environment

Requirements

• Proven experience managing branded social media accounts with large followings
• Proficiency in social media management tools
• Experience with basic graphic design and video editing tools
• Must be located in—or willing to relocate to—the Dallas-Ft Worth Metroplex

Nice to Have

• Experience in a live-streaming environment

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